Integrating intercultural communication into E-commerce theory: The DCEM framework for online shopping behavior

The reason for this study was to examine the impact of Self-Control, Self-Concept, and Lifestyle on Consumptive Behavior in Online Shopping on Students of Batam University. The method applied in this study is the quantitative method . The populace utilized in this study were students of Batam University with a total of 2,814 students at 2022, while the sampling was 97 respondents. Data collection primarily involved administering questionnaires to the participants. Data processing in this study used the SPSS Software version 25 program. Results from the partial t-test revealed that self control and lifestyle significantly influenced consumptive behavior in online shopping, whereas self concept did not demonstrate a significant effect. However, when these factors were considered together, they collectively showed a considerable impact on consumtive behavior in online shopping. The worth of R Square on self control, self concept, and lifestyle factors influrncing consumtive behavior in online shopping is 20.9% and the remaining 79.1% are explained by others relevant variables.

Globalization processes rapidly advance information and communications technologies that influence social, economic, and cultural changes and transform consumers' needs and buying behavior in online shopping. Business sector organizations operating in a dynamic environment have to adjust to the environment's uncertainty, consider the changing needs of consumers and find effective and efficient ways to create a unique value for them. However, researchers and business practitioners have different interpretations and assessments of the factors influencing end-user purchasing behavior in the internet space. Therefore, the main problem area is how to assess which approach more comprehensively reflects and conveys the online market reality related to consumer buying behavior. This study examines these issues by combining various researchers' and business practitioners' positions to assess factors influencing consumers' decision-making in online shopping. This study aims to evaluate the critical factors related to e-shop characteristics and the product features that significantly impact consumer buying behavior in online shopping. Scientific literature review showed that the most crucial e-shop characteristics are e-shop design, e-shop informativeness, e-shop convenience, e-shop security, and e-shop popularity. From product features' perspectives, scientists and business practitioners mainly focus on product design and packaging, price, brand, customer reviews, and delivery time. Research methods such as scientific literature analysis, survey (structured questionnaire), correlation, and regression analysis were used to achieve the research goal. The survey results demonstrated that Lithuanian customers prefer traditional shopping compared to online purchases. As a result, the investigation results indicate that online purchases in Lithuania are still a growing market. Depending on survey results, the most crucial e-shop characteristics affecting Lithuanian customer buying behavior in online shopping were identified as e-shop design and e-shop security. Furthermore, the most influencing product features related to customer buying behavior in online shopping were product design and packaging, product price. Correlation and regression analysis proved that significant factors are e-shop design, e-shop security, product design and packaging, product price, and customer reviews for Lithuanian buyers in online shopping.

The present study aimed to analyze the types of consumer behavior in online shopping, through a narrative review of the literature, so that the most prevalent relationships could be established. Through this investigation, it is possible to conclude that there are several types of consumer behavior in online shopping, where the most cited are: impulsive behavior, quality-based behavior, convenience behavior, economic behavior and behavior based on innovation. This literature review points to the opportunity and the need for future research to understand the relationship between consumer behavior in online shopping and existing online payment methods.KeywordsOnline consumer behaviorE-commerceOnline consumer typologies

This study aims to determine the factors that influence consumer behavior in online shopping, determine the dominant factors and determine the lowest factor consumer behavior in shopping online during the covid-19 period in Bengkalis district. Method of collecting data is through a survey through a questionnaire instrument. Research questionnaires were presented to respondents through distributing online questionnaires on uploaded internet links, number of samples obtained was 100 respondents in total. The sampling technique used was a non-probability sampling technique, a type of snowball sampling. The results show that personal is the dominant factor while culture is the lowest factor influencing consumer behavior, where both of these factors are included in the high category. respondents who filled out the questionnaire to be able to help pass it on to other potential respondents. It is hoped that in the future this research can continue to be developed in accordance with the times.

The popularity of electronic commerce is growing rapidly. However, previous studies regarding shopping online are rather fragmented in nature, and do not integrate their work into a comprehensive research framework to consider simultaneously the issues of motivation, risk, and trust. We conducted a meta-analysis to integrate the findings of previous researchers and to provide a more complete framework of online shopping behavior, based on the models of personality traits, perceived risk, and technology acceptance. We investigated the mediating effects of attitude and trust, and the direct and indirect effects on the 3 models showed different outcomes. Structural equation modeling was used to establish the relationships among the influential factors of personality traits, perceived risk, and technology acceptance with regard to online shopping intention.

The industrial revolution changed consumer behavior in shopping. Online shopping has now become a lifestyle nowadays, not only for primary needs but also for cosmetics and personal care. Consumers emphasize more to the sustainability issues of the products they want to buy. Consumers are also becoming increasingly concerned and aware of the negative impacts caused by the use of cosmetics. This issue has gained consumers' awareness and made them switch to cosmetics made from natural ingredients. However, there is a lack of research contributions to the sustainability of natural cosmetics, especially those related to consumer behavior in online shopping. There must be a stronger focus on digital marketing strategy analysis regarding consumer behavior in shopping for natural cosmetics and the influence of the internet on the dissemination of information about these products and their benefits for humans and the environment. Suggestions must be implemented at the company level in order to create a digital marketing strategy to expand the market and reach more consumers. At the institutional level, it can add research references related to this field.

Consumer online shopping behaviour has been studied worldwide. In Malaysia, online shopping market size was RM1.8 billion in 2013 and it is estimated to reach RM5 billion by 2015. However, online shopping was rated 11th out of 15 purposes of using internet in 2012. Therefore, examining factors affecting consumers’ online shopping behaviour has attracted many researchers and online retailers because it helps them to better understanding of e-commerce success. In this study, consumer attitude, subjective norms (SN) and perceived behaviour control (PBC) of Theory of Planned behaviour (TPB) and domain specific innovativeness (DSI) were established as predictors to online shopping behaviour. Within this area, consumers’ perceived risks of online shopping is also important to research as it will directly influence their attitude towards online purchasing. The conceptualization of consumers’ perceived risk, attitude, SN, PBC, DSI and online shopping behaviour (SB) of this study provides empirical evidence in the study of consumer online behaviour, particularly from the Malaysia perspective. Four types of risks—product risk, financial, convenience and non-delivery risks—were examined in term of their effect on consumers’ online attitude. In addition, attitude, SN, PBC and DSI were analyzed to determine their effect on consumer online SB. A web-based survey was employed, and a total of 300 online shoppers of a Malaysia largest online marketplace participated in this study. The findings indicated that product risk, financial and nondelivery risks are hazardous and negatively affect the attitude of online shoppers. Convenience risk was found to have positive effect on consumers’ attitude, denoting that online buyers of this site trusted the online seller and they encountered less troublesome with the site. The online buyers’ attitude, SN, PBC and DSI were significantly and positively affects their online SB. The findings provide empirical evidence regarding consumer perceived risk, used of TPB and understanding factors affecting online shopping behaviour in the Malaysia e-commerce setting.

The outbreak of a virus called covid-19, which first appeared in December 2019, shocked the world because of its very rapid spread. In Indonesia, the disease outbreak first appeared in March 2020, with 11,192 positive cases. With a high enough case, the government is trying to suppress the spread of the virus by making a PSBB policy, which has an impact on behavior change in society, one of which is economic activity. During the pandemic Covid-19, people tended to shop online as a safe solution. This study aims to determine the influence of cultural factors, social factors, personal factors, and psychological factors on consumer behavior in online shopping during the pandemic Covid-19. This type of research is quantitative with explanatory method with a review according to the perspective of Islamic economics. The data analysis technique used is partial test (t), simultaneous test (F) and the coefficient of determination (R2). The results of this study indicate that cultural factors, social factors, psychological factors influence consumer behavior in online shopping during the pandemic Covid-19, while personal factors have no influence on consumer behavior in online shopping during the pandemic Covid-19.

Purpose - the main purpose of this study is to investigate the impact of Covid-19 pandemic on online shopping behavior in Iran. Design/methodology/approach - 484 customers of Digi Kala were selected by simple random sampling. The present study is applied objectively. The present study is a descriptive research in terms of how to collect data and it is a field research in terms of data collection. Structural equation modeling and SPSS 23 and SMARTPLS3 software were used to analyze the data. Findings - our results indicated that Covid-19 pandemic had a positive and significant effect on online shopping behavior in Iran. The level of health and economic fears during Covid-19 pandemic had a positive and significant effect on online shopping behavior in Iran. According to the moderating role of generational differences, Covid-19 pandemic and the level of health fears during the pandemic had a positive and significant effect on online shopping behavior in Iran. Nevertheless, the level of economic fears during Covid-19 pandemic had no significant effect on online shopping behavior in Iran according to the moderating role of generational differences. Originality/value - this work provides a guidance for the researchers and academicians in the field of marketing. Correspondingly, retailers and marketers should train themselves to survive during the global pandemics, and learn innovative approaches to supply the needs according to the changes in customers shopping behavior.

This study aims to find out how consumptive behavior is in shopping on social media among students of FIS UINSU. This study uses a research approach used in this study is a qualitative approach. As for what is meant by qualitative research, namely research that intends to understand the phenomena of what is experienced by research subjects holistically, and by means of descriptions in the form of words and language, in a special natural context and by utilizing various scientific methods (Moleong, 2007:6). The type of this research approach is descriptive. Descriptive research is research that seeks to describe current problem solving based on data. The type of qualitative descriptive research used in this study is intended to obtain information about consumptive behavior in online shopping among students. This study resulted that from the three selected informants, the existing consumptive behavior started from habits and a sense of inclination to continue shopping online on various online shopping platforms. From the three informants, it can be seen that there are informants who like to shop at Shopee, olshop accounts on social media, and even shop at the busy TikTok Shop.

Consumptive behavior is the activity of buying goods or products that are not needed at all so that they become redundant. Students behave consumptively when shopping online through online shop sites. According to an Islamic economic perspective, consumptive behavior in online shopping makes students shop excessively, causing tabzir and israf attitudes. The purpose of this study is to analyze the factors that cause consumptive behavior in shopping online, the advantages and disadvantages of online shopping, as well as the views of Islamic economics in addressing the consumptive behavior of Accounting Sharia college students at UIN Sumatera Utara. for 2022-2023. This research uses a type of qualitative research and data collection. by conducting interviews (interviews). The results of the study show that there are factors that cause students to behave consumptively, namely internal factors: online shopping motivation, perceptions about online shopping, personality, and lifestyle. External factors: shopping culture and friendship groups. The advantages of online shopping are the ease of finding goods, free shipping vouchers, discounted prices, time efficiency, affordable prices, and digital payment transactions. Disadvantages of online shopping: fraud, late/lost goods, and damage to goods.

The purpose of this research is to determine the relationship between theory of planned behavior (TPB) and technology acceptance model (TAB) elements and consumer purchase intention. Consumer purchase intention mediates the relationship between TPB and TAM elements and online shopping behavior. Moderating role of trust and commitment determined between consumer purchase intention and online shopping behavior. PLS-SEM technique used in analyzing data that collected from students and lecturer of the higher education commission (HEC) recognized universities in Punjab, Pakistan. The current research attempts to examine the role of perceived usefulness, perceived ease of use, attitude, subjective norms, perceived behavioral control, trust, commitment, and consumer purchase intention in predicting actual behavior of consumers by integrating three pre-established frameworks of TAM and TPB theory. Findings reveal that perceived usefulness, perceived ease of use, attitude, subjective norms, and perceived behavioral control have a positive and significant influence on consumer purchase intention. Consumer purchase intention (CPI) mediates between all five independent constructs and online shopping behavior (OSB). Commitment and trust significantly moderate the relationship between consumer purchase intention and internet shopping behavior also has a direct influence on online shopping behavior.

Information and Communication Technologies (ICT) have extensively reshape individuals’ daily activity. Even more, ICT suggested to reshape the spatial and temporal fixity of activities. For instance, shopping activities are no longer can be performed just in leisure time. Using ICT, online shopping also can be done even while working and studying. This paper seeks to explore the personal and ICT characteristics of users with different patterns of using ICT, also to discuss how it appeals to impact their online shopping behaviour. Using descriptive analysis, finding suggest that the way of people use ICT to perform certain activity can identify their behaviour of utilizing ICT and online shopping.

What is your shopping travel style? Heterogeneity in US households’ online shopping and travel

Online shopping is a relatively new type of retail shopping. It has now been adopted all over the world including Turkey. Nowadays, online shopping is still not as well known or accepted as in many other developed countries, and though the knowledge of online shopping in most of the countries are now beginning to increase rapidly. There are many factors which effect on the intention of online customers’ behavior while performing online shopping. In this study, the effect and relationship of five important factors; web environment, product characteristics, security and confidence to internet, promotion offers and the price of product to customers purchasing behavior was tested and formed the basis of this research. The study was conducted from the international students of Istanbul Universities. The data was collected from 215 respondents who provided the data through closed ended questionnaires. The study analysis was done based on descriptive statistics and SEM analysis intended to determine the relationship between the factors and online purchasing behaviors. The study findings indicate that web environment, product characteristics and promotional offers had a significant relationship with the customers’ purchasing behavior in online shopping. However, security and confidence to internet and price of product had no significant relationship with customers’ purchasing behaviors in online shopping, though the existing effect between the variables were positive, but they were not significant. The study recommends for adoption of policy, managerial and regulative measures especially intended to enhance the management for supporting online purchasing as means to enhancing the mode of online purchasing for the growth of online trade.