Integrating Disability: Boomerang Effects when using Positive Media Exemplars to Reduce Disability Prejudice

Abstract

Individuals with disabilities comprise the largest minority group in the world, yet they are the most underrepresented minority group in higher education, the job market and entertainment media such as literature. This population is often underrepresented because of the overlapping physical, attitudinal and policy barriers that prevent them from participating fully in society. Despite their large numbers, individuals with disabilities not only encounter personalised prejudice, but also experience institutionalised prejudice. In an effort to reduce negative attitudes toward individuals with disabilities, this study examined the effects of positive disability exemplars on people’s attitudes. A comparison between implicit and explicit measures of prejudice found that implicit bias of able-bodied students was more entrenched than explicit biases.