Abstract
Companies develop strategies to describe where they want to go and how they will reach their destination. Business strategies are useful but may not be sufficiently detailed for areas of high importance, such as technology and innovation. In this paper we examined the effort of building a technology roadmap with an early growth stage company located in the state of São Paulo, Brazil. Roadmaps are easy to design yet flexible tools that can allow decision makers to explore a myriad of possible strategies. However, the challenges ahead for new companies facing uncertain growth scenarios demand that framework conditions be adequately addressed, and that innovation culture and technology management tools are integrated with the technology roadmapping strategy. Based on the empirical evidence collected from the startup studied, along with the literature and interviews with key stakeholders, this paper developed a pathway to support technology and innovation plans for startups going through similar growth stages and provides directions for future research in the area, given the scarcity of evidence available of new high-tech companies' efforts in planning and developing new products
Highlights
Production and service provision systems of any kind have an irreversible tendency towards the introduction of innovations that help them devise new business models, products, processes and services with impacts both inhouse and on the market
In this paper we examined the effort of building a technology roadmap with an early growth stage company located in the state of São Paulo, Brazil
The challenges ahead for new companies facing uncertain growth scenarios demand that framework conditions be adequately addressed, and that innovation culture and technology management tools are integrated with the technology roadmapping strategy
Summary
Production and service provision systems of any kind have an irreversible tendency towards the introduction of innovations that help them devise new business models, products, processes and services with impacts both inhouse and on the market. Despite the myriad of successful cases and experiences appearing in both the literature and the media, a number of production segments remain either resistant or have failed to understand how to capture the benefits of effective management of the process involving the development, diffusion and adoption of new technologies This is the case of several companies operating in the agriculture value chain in developing countries such as Brazil, one of the world’s largest agricultural players. By analyzing technology development strategies in an AgTech startup, this paper attempted to fill a gap in the literature, given the scarcity of documented similar experiences from developing countries Such scarcity of academic case studies exploring these themes is, on the one hand, influenced by the reluctance of entrepreneurs in providing information revealing details of the technological approaches underlying their business models (Botelho and Almeida, 2010; Alves, et al, 2018), and on the other hand, by the difficulties of reproducing the findings of a single case study based on exploratory research (Edmondson and McManus, 2007). This paper analyzed different technology and innovation management practices and discloses key elements for the implementation of a technology solution applied to the distilled beverages industry
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