Inside the media event: Examining the media practices of Dissent! at the Hori-Zone eco-village at the 2005 G8 Gleneagles Summit

Abstract

Abstract International meetings such as the G8 Summit have evolved from the sequestered gatherings of the economic elite to full-scale political media events. Dominant approaches to such events are often text-centered, focusing on the media's framing of protest and overlooking the actions and interactions at such sites. However, media events must also be examined from the perspectives of those involved in the event. Accordingly, a mediation approach is proposed to analyze the media practices of the Dissent! Network at the 2005 G8 Summit and specifically, Hori-Zone eco-village. After qualifying the G8 Summit as a media event, Hori-Zone is established as a site inside the media event. Protests launched from the camp are then analyzed, arguing that their position inside the media event transforms them from direct action into spectacular action. The conclusion reiterates the importance and implications of understanding political media events from the perspective of those inside the media event.