Abstract

Innovation lies in a breakthrough has its own unique view, concrete expression to generate a novel and unique, there is social value or value of the individual thoughts, ideas, methods and products. Business Administration field embodies the innovation and spark creative thinking. In recent years, it is not satisfactory under a variety of educational models in parallel quality of training. TRIZ innovation theory behavior perspective analysis can effectively identify the level of innovation capability in different groups of university students, a series of targeted training activities can practice in this basis in order to achieve creativity in our students the accumulation of knowledge, effective identified and enhanced innovation and practical ability and quality of innovation.

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