Innovative Social Groups in the Institutional Changes of the Russian Countryside

Abstract

The article considers the formation of innovative social groups in the social structure of the Russian countryside, broadcasting the managerial style of thinking and lifestyle of an active subject of agricultural labor. The current model of the agricultural market was formed under the powerful institutional pressure of market reforms. These objective social processes transformed the mentality of rural residents, gave rise to various labor practices, including employment in the informal sector, from which innovative market models of behavior in the agricultural labor market emerged. Using the example of farms and rural entrepreneurs, innovative layers in the labor market are shown, the criteria for which are an increase in agricultural land, production growth using new technologies and digital equipment, access to export markets. The information base consists of data from large-scale panel studies of Rosstat 2011–2022 and the All-Russian agricultural censuses of 2006, 2016, 2021. Institutional changes in the agricultural labor market have been identified, within the framework of which innovative groups are being formed. The development of innovative technologies used in agriculture requires the involvement of highly qualified labor. However, there is an acute shortage of personnel in the agricultural labor market. The wages of a significant segment of jobs in the rural market do not ensure economic stability. The survival strategy remains the main factor in the socio-economic behavior of rural residents, which determines the employment of most of them in non-agricultural sectors in the agricultural labor market. The crisis of agricultural organizations and the arrival of high-tech capitalist forms of production in agriculture cause the migration of the rural population to cities. Despite significant government support for agriculture, there is a shortage of engineering specialties and skilled workers. All these processes hinder the emergence and development of new innovative groups in rural areas. The foreign experience of the functioning of an institutionalized system of information networks and consulting for farmers and small businesses in agriculture is also presented.