INNOVATIVE BUSINESS MODEL FOR FOOD INDUSTRY ENTERPRISES OPERATING IN CONDITIONS OF GLOBAL DESTRUCTIVE PROCESSES IN THE ECONOMY

Abstract

This research presents the development of strategic management foundations and crisis management mechanisms within the entrepreneurial structures of the food industry, including methods for overcoming crisis phenomena and ways of adapting to changing market conditions. This involves examining the impact of economic crises on entrepreneurial activity and developing effective anti-crisis management strategies that contribute to the preservation and development of economic stability under new conditions, taking into account innovative approaches in the economy. The study aims to identify key elements that should be integrated into business models to enhance their resilience to external shocks and market environment changes. Special attention is given to analyzing the role of innovation, digital transformation, and social responsibility in forming sustainable and adaptive business strategies capable of withstanding the challenges of global economic instability. An important aspect is the examination of enterprise behavior in response to potential types of threats to its economic activity, the risk of which increases during economic crisis periods. The process of implementing effective crisis management methods for food industry enterprises, facilitating early detection and neutralization of potential risks, is considered as a key factor in maintaining operational flexibility and strategic adaptability. This provides enterprises with the necessary foundation for making timely decisions, preventing losses, and seizing new market opportunities, which in turn contributes to strengthening their competitive positions in the long-term perspective. The implementation of these methods forms the basis for constructing an innovative business model for the operation of food industry enterprises in conditions of global destructive processes in the economy, taking into account the identification of key elements that should be integrated into the business model to enhance the resilience of the economic activity of the aforementioned entities under these conditions.