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Abstract
Small enterprises play an important role in developing sustainable employment and economic growth in rural areas. The role of innovation that can mobilise to render enterprises more dynamic and competitive is well known. The purpose of the study is to assess how responsible owners/managers of SEs relate to innovation. Managers were sampled from two categories: size and sector of rural SEs. The authors proposed a research model that suggested five factors that were found influential in previous research in the perception of innovative activity in rural SEs relating to product and process innovation development, market product, marketing methods, process technology and innovation, and ICT use. Empirical evidence is drawn from a survey of 40 SEs in Sweden. The research discusses implications emerging from the research factors and portrays a course for future research.
Published Version
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