Innovation-Driven Growth of Tourist Destinations in the Russian Arctic

Abstract

The attractiveness of the Arctic as a tourist destination has been growing. The growth is determined by a number of competitive advantages of the region in the eyes of foreign tourists. Along with higher income to those countries involved, mass tourism brings serious challenges in remote Arctic areas: increasing pollution through tourist traffic, risk of environmental damage because of accidents with cruise ships. One of the possible solutions to the coexistence between the exploration of Arctic tourist destinations and sustainable development is an innovation-driven growth. In the sensitive Arctic areas, traditional approaches to the development of tourism business are not applicable. Innovation approach represents a new concept of how tourism can at the same time bring economic benefits to remote and peripheral Arctic areas and ensure sustainable development of a fragile environment. The goal of this chapter is to define the categories of innovations applicable in Arctic tourism, including process, marketing, institutional, management, product, and service innovations.