Abstract
Apple Inc. (Apple), is one of the world's most valuable companies in terms of market capitalization. Apple led the global technology market by creating innovative products such as the Mac, iPod, iPhone, and iPad, all of which redefined their respective markets. This case examines Apple's approach to innovation, and the founder's role to foster a culture of innovation and inspire employees to create game-changing products by thinking outside the box. Apple has always surprised the world with its innovation, beginning with the 1976 invention of the Apple I computer circuit board and progressing to become one of the world's most successful personal computer and electronic devices manufacturer and, more recently, smart devices. Adopting a systematic review method the focus here is to discuss the innovation management benefits of Apple's distinct and ever-changing organizational model and provide a SWOT analysis. Recommendations are then given based on the SWOT analysis so that other companies can adapt to this competing rapidly changing environment.
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