Informal Enterprise for Establishing Deviant Ideology

Abstract

The study aims to understand the act of leveraging informal mechanisms to initiate the process of establishing deviant, non-conformist ideologies. We often see the persistence of such mechanisms concerning political and business actions (kindly note here actions are being stated instead of ideology). For example, the involvement of non-registered political campaigners as influences with purposeful disassociation through informality, to have the power not to be held accountable. Similarly, in the business space, it can be seen in practices of Multinational Corporations (MNCs), who would hide their ‘questionable’actions through outsourcing to an informal enterprise. This study intends to trace this aspect in the form of ideological deviance, undertaken with the aim to re-establish the structural norms. Toarrive at a conclusion, the study has recognized Ragi Kana, a sustainable living Sunday Santhe, to trace the existence of the proposed mechanisms. The methodology of primary enquiry and assessment of secondary literature is taken to establish the proposed link. Under primary enquiry, the stakeholder’s motivations and incentives are understood, with regard to their ideological rationale. Also, the secondary sources recording the ideological rationale are leveraged. The study also aims to establish the result within the framework of conflict theory and labelling theory in deviance sociology.