Abstract
In recent years, with the continuous development of Internet technology and the deepening of economic globalization, cross-border e-commerce has become a new international trade model and an important growth point of foreign trade. With the popularity of international trade, domestic consumers have a deeper understanding of foreign products and brands and willingness to purchase, but at this stage, cross-border e-commerce transactions are not as close to domestic online shopping, and a few have business opportunities. PortUnity is the first among overseas consumers and some avant-garde consumers with a sense of consumption. Most people have not yet reached real cross-border e-commerce, so cross-border e-commerce has broad development potential on a global scale. As a high-tech field, cross-border e-commerce has few relevant theories and literature. Therefore, this article aims to explore the influencing factors of consumer purchase intention of cross-border e-commerce based on a wireless network and machine learning and to provide decision support for the management and operation of e-commerce in order to promote the better development of cross-border e-commerce. This article analyzes the influencing factors of consumers' intention in cross-border e-commerce shopping by combining literature research and empirical research. With the support of wireless networks and machine learning, perceptual-based ease of use and perceived usefulness of the original TAM, the individual influencing factors of cross-border e-commerce consumers' purchase intention and e-commerce platform factors are summarized according to the characteristics and technology acceptance model of cross-border e-commerce. In this questionnaire survey, the author fully explored the survey value of each respondent, and all the 100 questionnaires were successfully recovered, with a 100% utilization rate of data. The research results of this article show that in addition to the originally perceived usefulness and perceived ease of use, consumers' income level, education level, age, gender, service, safety index and price of cross-border e-commerce platform, and other factors also affect the cross-border consumption frequency of consumers.
Highlights
In recent years, with the continuous development of Internet technology and the deepening of economic globalization, crossborder e-commerce has become a new international trade model and an important growth point of foreign trade
Erefore, this article aims to explore the influencing factors of consumer purchase intention of cross-border e-commerce based on a wireless network and machine learning and to provide decision support for the management and operation of e-commerce in order to promote the better development of cross-border e-commerce. is article analyzes the influencing factors of consumers’ intention in cross-border e-commerce shopping by combining literature research and empirical research
Questionnaire Design. e literature research goal is to elaborate on the factors of cross-border e-commerce consumers proposed in this article, but literature review cannot overcome the disadvantage of lack of objective data, so in order to obtain rich data support, research must be supplemented by a questionnaire survey
Summary
With the continuous development of Internet technology and the deepening of economic globalization, crossborder e-commerce has become a new international trade model and an important growth point of foreign trade. Since the outbreak of 2008 domestic milk time, the cross-border electricity showed powerful security advantages; this is mainly because the domestic consumer demand upgrade helped cross-border e-commerce development and the economic contacts between our country and trading nation culture influence each other, affecting people’s consumption idea [18, 19]. After decades of development and evolution, cross-border e-commerce has changed from overseas personal online shopping in the past to today’s e-commerce platform resale, gradually overcoming the problems of the past trading methods, for example, product quality problems cannot be guaranteed , consumers cannot purchase goods as they wish, the delivery period is too slow, and the handling fee is too high. In view of this background, this article intends to conduct a comprehensive analysis and study on the factors influencing the purchase intention of cross-border e-commerce consumers when they engage in consumption activities from the perspective of consumers
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