Abstract
Despite the recent influx of studies examining the role of influencers in a campaign, most studies examine influencer marketing, leaving the public relations approach to influencers underdeveloped. Through in-depth interviews with professionals who work with influencers, this study establishes the concept and process of influencer relations. Results illustrate key relational and dialogic factors of influencer relations. This study also provides a set of best practices for working with influencers in public relations.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
