Abstract
Taking the publishing house advertisement of Shun Pao from the Commercial Press from 1918 to 1932 as the research object, this paper not only adopts the content analysis method and studies the characteristics of the advertisement itself and publication, but also combines the advertisement text construction strategy, analyzes the internal connection mechanism among advertisement, publication, and ideological emancipation, and explores the influence of publishing house advertisement on national ideological emancipation.
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