Abstract
Targeted communication concerning the judicious use of antimicrobials is vital to address public health concerns such as residues and resistance. Understanding dairy farmers’ behavior, motivations, and barriers toward antimicrobial use can influence how veterinarians translate research into practice and guide effective ways of implementing protocols. A multidisciplinary team investigated behavioral tendencies toward antimicrobial use by administering a survey modeled with the Reasoned Action Approach (RAA). The RAA is a framework from social psychology containing the constructs attitude (A), perceived norms (PN), and perceived behavioral control (perception of the ease or difficulty of a behavior; PBC), and is used in combination with structural equation modeling (SEM) to determine what drives intentions (I). The objective of the survey was to provide direct and indirect measures of these constructs to determine importance of and associations with intention to use antimicrobials prudently.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: American Association of Bovine Practitioners Conference Proceedings
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
