Abstract
It is recurring the debate in the literature on the role of culture-oriented innovation in the process of innovation of enterprises in the service industry. However, this relationship is shortly evaluated empirically. Therefore, the objective of this article is to verify how the dimensions of organizational culture impact on innovation of service companies, specifically those of the hotel industry in the city of Curitiba, Brazil. By poling most hotel companies in the city, a survey was applied as an instrument aiming to identify some organizational values regarding the innovation of these companies, as well as if which of these showed some innovation. For that purpose, types of innovation were analyzed through the taxonomy of Sundbo and Gallouj (1998). The analysis of the variables that addressed the culture of innovation showed that it presents a multidimensional character, of which elucidated dimensions are: support structure for innovation, propensity to risk, and propensity to generating ideas. It was conclusive that such dimensions significantly affect the innovation of hotel service companies, with more relevant influence on managerial innovations and ad hoc, showing that management practices geared to innovation tend to have an effective impact. Key words: innovation in service, organizational culture, hotel sector.
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