Abstract
Influence of New Technologies in E-Commerce
Highlights
The need for face to face interaction between the buyer and the supplier has been completely removed with the emergence of e-commerce and the development of ecommerce platforms. Influenced by both external and internal factors, to gain success, an online platform captures the attention of buyers, analyzing their behavior through data processing algorithms in order to obtain business information needed for the company’s business strategy
With Big Data and Data Mining, the profile of any consumer is projected directly into the platform, communicating the necessary information to predict the behavior in future platform visits
An electronic business is the exchange of services and products via the Internet between several types of consumers and businesses in order to make profit
Summary
Due to recent technological changes, there may be difficulties in analyzing an ecommerce platform and determining the key factors that lead to a successful business that differentiates from the ones already on the market.[1]. An electronic business is the exchange of services and products via the Internet between several types of consumers and businesses in order to make profit. In most cases there is ambiguity when involving this type of business activity, the concept being reduced to online shopping, consumers not understanding the mechanics that reside behind. Managerial skills and creativity are important in an e-business, but in order to maintain its integrity and stability, the investment must be on the same level as the results, combining resources to deliver a product that meets the market requirements being a bold and difficult process and can have many financial consequences. Activities that were going on every day with some difficulty have been replaced or assisted by technology. At the heart of an electronic business, the efficient use of both hardware and software resources in line with customer requirements is essential in maintaining flexibility and a place on the market
Published Version
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