Abstract
The term Market Orientation (MO) includes the ability of the organisation to generate, disseminate and use superior information about customers and competitors. Mentoring can be a powerful way of developing mentee insights, skills, values and beliefs. Therefore, mentoring interventions can help firms develop Intelligence Generation (IG), intelligence dissemination and intelligence responsiveness. This paper examines the explanatory power of mentoring on MO components through an empirical investigation of 69 SMEs in the Spanish Telecommunication sector using repeated measures ANOVA validated by factor analysis. The conclusions indicate that, although mentoring is a key factor to foster processes such as intelligence creation and intelligence responsiveness, other processes of MO as intelligence dissemination may occur in the absence of mentoring.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Management Concepts and Philosophy
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
