Abstract
Recruitment messages can help organizations to attract talent by influencing job seekers perceived fit with the company. As sustainability issues have become more relevant for 21st century citizens, messages communicating companies’ commitment to sustainability can send information that could influence young job seekers perceived fit with their future organizations. This between-subjects study analyses the influence of six messages showing business commitment to sustainability on job seekers pursuit intentions, considering a sample of 265 job applicants from three countries (Spain, Kazakhstan, and Germany). We are particularly interested in studying the role of perceived value fit as a mediating mechanism, as well as the moderating role of gender. Results obtained from a between-subjects factorial design confirm that different actions showing business commitment to sustainability positively affect job seekers’ job pursuit intentions. Our findings also show that the importance of every message is different depending on the studied country. The obtained results confirm that recruitment messages showing business commitment to sustainability influence job seekers’ pursuit intensions by increasing the perceived fit between job seekers’ and business values. Finally, results show the moderating role of prospective employees’ gender in the proposed model.
Highlights
The younger generation of job seekers seems to be more aware than previous generations of the importance of sustainability issues for organizations
Existing employers may learn some pro-environmental behaviors from newcomers [7], which could enhance the environmental performance of the organization, increasing the attraction of prospective employees committed to the environment
A confirmatory factor analysis was carried out to analyze the psychometric properties of the scales, and a moderated mediation analysis was conducted, using the procedure of Hayes [55]
Summary
The younger generation of job seekers seems to be more aware than previous generations of the importance of sustainability issues for organizations. Recruitment messages can play a key role to attract talent by communicating companies’ commitment to sustainability (e.g., [2,3,4]). Messages communicating companies’ commitment to sustainability would send information that could be interpreted as signals of job seekers perceived fit with the organization. Recruitment messages showing commitment to sustainability could help organizations to incorporate young talent [5], contributing to more sustainable organizations and increasing the quality of life of employees [6]. The incorporation of employees committed to sustainability can help organizations to improve their sustainability performance which can be showed in new recruitment messages. Existing employers may learn some pro-environmental behaviors from newcomers [7], which could enhance the environmental performance of the organization, increasing the attraction of prospective employees committed to the environment
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