Abstract

In this paper, we propose the use of social media information as a real-time decision-making tool for significant war events, using the war in Ukraine as a case study. We proxy the public’s perception of the progression of events using sentiment analysis on 42 million tweets and calculate impulse response functions on 5-min data for 15 economic and financial indicators. European indices (currencies and markets) experience an immediate negative response to conflict escalation “shocks”, while crude oil registers a delayed negative response. US stock markets seem unaffected, while the US Dollar responds positively to negative events of the war. Our findings suggest that user generated content can be used as a decision-making tool when important war events unfold. This approach can monitor the public’s perception of such events as well as capture their potential economic impact, which carries increased importance in times of increasing prices.

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