Abstract

AbstractSeveral Companies have highlighted Innovation amongst the fundamental pillars towards sustainability and endurance in a worldwide competitive – and sometimes uncertain – market. Research has stressed that innovation is the outcome of a successful implementation of new and useful (thus creative) ideas. This support is linked with the companies’ climate and culture for innovation. Studying the individual and organizational creativity, scholars have pointed out the fundamental role of one’s motivation as part of the framework towards the creative output. When analyzing the organizational structure, it is clear that the employee is the smallest element in the entire mechanism. In 2019, a snowball sample of 114 fashion designers (n = 114) working in Portugal was part of this research work. Results have proven that there is a statistical significant (p < 0,05), positive and very strong correlation (RS = 0,801) between the Portuguese fashion designers’ motivation and the organizational climate and culture. As practical and useful output of the present research, a list of good practices is presented, focusing the Portuguese textile and apparel Industries, based on the collected empirical data, aiming the improvement of the (ever-changing) organizational climate and culture towards one’s Innovation rates.KeywordsPortuguese fashion industryFashion creativityOrganizational culture and climateFashion designer’s motivation

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