Abstract
Digital technological innovation is reshaping the pattern of industrial development. Due to the shortage of digital talents and the frequent mobility of these people, the competition for talents will be very fierce for organizations to realize digital transformation. The digitization transformation of China’s service industry is far ahead of that of industry and agriculture. It is of great significance to study the organizational management and talent management of service enterprises to reduce the negative impact of insufficient talent reserve and meet the needs of digital development. Based on 378 valid questionnaires from China’s service industry, this paper applied polynomial regression and a response surface model to analyze the impact of two kinds of person-environment fit on work engagement and individual creativity. The results show that: (1) under the combination of high morality and high talent, work engagement and individual creativity are the highest; (2) individual creativity is stronger under the condition of high morality and low talent than under low morality and high talent; and (3) work engagement mediates the influence of morality and talent on individual creativity. The research reveals the internal mechanism by which morality and talent cooperatively promote individual creativity, which provides theoretical guidance for management practice of service firms to improve individual creativity in the process of digital transformation.
Highlights
With the development of informatization, networking, digitization, and intelligence, the world is entering an era characterized by digital productivity
The results show that: (1) under the combination of high morality and high talent, work engagement and individual creativity are the highest; (2) individual creativity is stronger under the condition of high morality and low talent than under low morality and high talent; and (3) work engagement mediates the influence of morality and talent on individual creativity
Model 2 shows that the influence of morality and talent on work engagement is significant on the consistency line (β1 + β2 = 0.781, p < 0.001) and curvature (β3 + β4 + β5 = −0.072, p < 0.05); that is, when morality and talent are the same, the impact of the two on work engagement is in an inverted U shape, and the size needs to be re-examined
Summary
With the development of informatization, networking, digitization, and intelligence, the world is entering an era characterized by digital productivity. Digital technological innovation has accelerated the transformation of economic and social forms and operation modes. A broader and deeper scientific and technological revolution and industrial transformation are reshaping the global landscape of innovation and the pattern of industrial development (State Information Center [SIC] and Jingdong Digital Technology Research Institute [JDTRI], 2020). The digital transformation of China’s service sector is far ahead of manufacturing industry and agriculture, which is benefited from the strong domestic consumer market and the demand for digital transformation of the service sector. According to China Academy of Information and Communications Technology [CAICT], 2019), digital economy, respectively, accounts for 18.3, 35.9, and 7.3% of added value in China’s industry, service industry and agriculture in 2018. A number of Chinese service companies such as BATJ (Baidu, Alibaba, Tencent, Jingdong), TMDP
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