Indian Multinational Restaurant Aggregator And Food Delivery

Abstract

With the advent of digital technology in food market, online plat-forms have been used to deliver meals from a variety of restaurants through a mobile app. The pace with which this industry is flourishing. It becomes im-perative to have real knowledge about the factors which are contributing to the popularity of these apps and enhancing customer satisfaction. The present re-search reports the results of an empirical study covering 300 respondents across India,based on exploratory,confirmatory factor analysis and Structural Equation Modelling (SEM) to identity satisfaction determinants among food aggregators Viz. single online portal users. Present study envisages three dimensions which are given importance by the customers andsuggests that food aggregator industry should primarily focus on product quality and pricing as core attributes of their service offerings followed by consumer convenience by leveraging the technology to ensure their sustainability in the era of stiff competition in this fastchanging food aggregators market rather than competing on the basis of delivery staff competence as the results give least importance to staff compe-tence (significant at 10% level of significance).