Abstract

Tourism is an important sector that can increase national income. Mount Ijen Tourism Area is one of the tourist destinations in Indonesia which is popular among local and international tourists. The positive effect that occurs is that there are business opportunities for residents around the tourist attraction, both in the service and trade sectors. However, the reality is not always the case, many residents who are involved in the tourism industry find it difficult to take advantage of business opportunities in the services and trade sectors, especially for foreign tourists. This is caused by several factors, especially the lack of ability to communicate in a foreign language when conducting service or commercial transactions. Improving the capacity of Human Resources in overcoming this problem is the responsibility of the local government. The approach used in this research is descriptive qualitative. From the research results, there are serious indications from the Government of Bondowoso Regency in optimizing the Ijen tourism object by conducting a comprehensive mapping of tourism potential. The Bondowoso government plans to increase budget allocations to the tourism sector with additional budgets which are expected to strengthen intensive tourism promotion efforts and have the potential to increase Bondowoso's own-source revenue.

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