Increasing Compliance with a Request: Two Touches are More Effective than One

Abstract

Touch procedures have been shown to increase the likelihood of compliance with requests. But the effect of subsequent touches following a classical touch procedure has not been investigated. It was predicted that two touches would lead to more compliance than one touch. 180 male and 180 female bystanders were asked to fill in a short or long questionnaire by a female confederate. They were touched by the confederate either once, twice, or not at all. Results showed that there was more compliance in the two-touch than in the one-touch condition, and when the participants were touched by the confederate. These findings support the hypothesis. Moreover, whereas participants were less likely to fill in the long questionnaire in the no-touch condition, touch procedures led to more compliance whatever the questionnaire length. Also, touch was more effective when a female confederate made the request to a male participant.