Incentive contrast: A review of behavioral changes following shifts in reward

Abstract

The literature relevant to incentive contrast effects is reviewed, with emphasis on the data published since the reviews by Black (1968) and Dunham (1968). Contrary to the evidence available for the earlier reviews, the current literature indicates that positive contrast is a reliable phenomenon. Its occurrence is facilitated by use of a constant delay of reward, use of a long runway, or possibly by a shift while a negative contrast effect, resulting from a previous shift, is still present in the animals’ behavior. Positive contrast also occurs in consummatory behavior when sucrose or saccharin solutions are shifted. Conditions that are ineffective in producing positive contrast are reviewed, as are the effects of numerous variables on both successive and simultaneous contrast. In addition, positive and negative contrast effects resulting from shifts in delay or percentage of reward, contrast resulting from shifts in sucrose, saccharin, or ethanol solutions, contrast in choice behavior, and transsituational contrast are reviewed. The relationship of the data to several theoretical interpretations of contrast is also considered.