In Tap We (Dis)Trust: Why Customers Choose Bottled Water

The costs, both monetary and psychological, associated with the injuries and deaths caused by motor vehicle collisions (MVC) are quite high across the world and as a recent call from the World Health Organization argues, very preventable (Nebehay, 2015). Qatar has not escaped this worldwide epidemic, in fact the situation may be worse than the global average, as traffic accident rates are alarming and expected to rise dramatically in the next 10 years (Nehlawi, 2013 citing the Qatar Statistics Authority). The report indicates that a 160% increase in MVCs has occurred in the last 10 years as Qatar's population has exploded ? almost tripling in the past 10 years (Trading Economics, n.d.). The number of deaths caused by road accidents is high, 12.5 percent, which means that for every 8 deaths in Qatar, one is from a traffic accident, a higher death rate than from cancer (The Peninsula, 2013). Nehlawi (2013) estimates that the economic impact alone is staggering; Qatar's GDP may be affected by as much as 2.73...

The consumer preferences and behavior should be considered with the purpose to implement marketing strategies in today's world successfully. It is crucial to understand how consumers find information and how the consumer decision-making process develops in time. Therefore, for advertisers, considering the behavior of their target audience is of paramount importance. Integrated marketing communication programs reflect the way online search and traditional and new media, such as smartphones, TV, and social media, influence consumer decision-making. Young consumers, often referred to as generations Y and Z, are very different from previous generations in terms of multimedia content consumption and their perception of television advertising. This paper aims at providing insights into this behavior, including actions that follow-up as a response to television advertising. Results of a quantitative study performed on a sample of 135 university students from Slovakia using a six-component behavior explanation model. The results reveal that it still can be beneficial to include television advertisements in the communication mix aimed at these young consumers. The investments in TV advertising campaigns could pay off. The advertisers and their agencies should respect the role of high search visibility in this process. In this case, the messages contained in TV advertisements have the potential to influence the purchasing behavior of young consumers. Thanks to achieving top ranking for the relevant brand, product, and campaign-related keywords, communication campaigns can become truly integrated. Thus, the component of search visibility directly influences the efficiency of marketing communication, contributing to enhanced business performance. Suggestions towards the optimization of the delivery of communication campaigns featuring TV advertising should target these consumers are presented based on the generated knowledge about their attitude towards and consumption of TV ads and subsequent behaviors. Keywords: consumer behavior, information research, integrated marketing communication, search visibility, television advertising, Slovakia.

BACKGROUND Medical crowdfunding has emerged as a critical tool to alleviate the financial burden of healthcare costs, particularly in regions where economic disparities limit access to medical treatment. Despite its potential, the success rates of medical crowdfunding projects remain low, with only 9% achieving their fundraising goals in China. Previous research has examined isolated factors influencing success, but a holistic understanding of how multimodal affordances—narrativity, visibility, and progress—collectively impact donor behavior and project outcomes is lacking. OBJECTIVE This study aims to investigate how medical crowdfunding affordances, as an integrated system, influence the success of charitable crowdfunding projects. Specifically, it explores the roles of narrativity (textual elements), visibility (visual elements), and progress (dynamic updates) affordances, and how these interact with patient demographics to shape donor engagement and fundraising outcomes. METHODS A multimodal analysis was conducted using 1,261 medical crowdfunding projects from the Shuidichou platform in China. Machine learning techniques (e.g., sentiment analysis via SnowNLP) and regression models were employed to examine textual content (e.g., titles, story descriptions), visual elements (e.g., number of photos), and progress updates (e.g., frequency, sentiment). Control variables included patient age, gender, and beneficiary type. Hypotheses were tested using both continuous (success ratio) and binary (success indicator) measures of project success. RESULTS The study found that narrativity affordances—such as longer titles and detailed descriptions—boosted success, while overly lengthy surplus fund details had diminishing returns. Disease and gender mentions in titles increased donations, but age references reduced engagement. Positive sentiment in stories and plans enhanced outcomes, whereas excessively optimistic titles underperformed. For visibility affordances, a moderate number of progress photos maximized donor response, but excessive visuals weakened impact. Story images showed no significant effect. Progress affordances followed a similar pattern: frequent updates helped, but too many reduced effectiveness. Positive updates particularly benefited individual beneficiaries. Demographics also played a key role. Both young and elderly patients attracted more support than middle-aged individuals, and female beneficiaries generally fared better. These insights demonstrate how strategic content design and audience targeting can optimize crowdfunding success. CONCLUSIONS This study advances the medical crowdfunding affordance theory by demonstrating the interconnected effects of narrativity, visibility, and progress affordances on project success. Practical insights include optimizing text length, strategically disclosing demographic details, and balancing update frequency to enhance donor trust and engagement. Platform designers and project organizers can leverage these findings to improve fundraising outcomes and address healthcare inequalities more effectively. Future research should explore additional visual content analysis and donor psychology to refine these strategies.

A Five-Step Guide for Moving from Observational Studies to Interventional Research for Women Veterans

Robot soccer is an international project intended to promote computer sciences, robotics, electronics and other related fields due to increasing demand for the properly educated engineers in these fields. It is an attempt to foster AI and intelligent robotics research by providing a standard problem where wide range of technologies can be integrated and examined. An idea of robot soccer and robot soccer league turned out as a great success in popularization of robotics and AI but also the other fields such as mechanical engineering and electronics. Practical courses for the undergraduate and graduate students can be domain – focused towards a particular research field such as intelligent agents, computer vision, etc. During the courses students are either constructing the robots, developing software for the robots or doing the both things, usually divided into different research teams. Anyhow, they are presented with the real-life problems and have the opportunity to work on challenging project that has a motivating goal. Although the practical courses for the university students are the most obvious choice because of generally high prerequested domain knowledge, children in elementary and secondary schools (K-12) are also targeted audience because of the need for the early days popularization of the technical sciences in order to provide better and more massive input in the faculties oriented towards technical sciences. Different age groups requires an adaptive and modular approach and this was the main idea behind the concept that will be presented here. A practical courses for three age groups has been developed: - younger K-12 school children (ages 13-15). - senior K-12 school children (ages 15-18). - university students (ages > 18). In this chapter, different modules incorporated in the practical courses are explained and curriculum, aims and tasks for each course level is described. The attention is focused on the modules integration. As a basis for the proposed constructive education courses, development of cheap and simple robots for the robot soccer team is explained in detail. Development of the skills needed in the mechanical engineering, electrical and electronic engineering and computer science and solving of the real life, practical problems results with a new quality in education of the target audience.

P57 MOTHeRS' Project: Acceptability of a Medically Tailored Food Bag Treating Food Insecurity of High-Risk Pregnant Patients

Advertising is an essential tool for businesses to reach their target audience, but traditional methods like billboards and digital ads often go unnoticed. This research explores a unique and impactful marketing strategy—advertisement-supported water bottles—which combines branding with public welfare. Businesses place ads on water bottle labels, ensuring brand visibility while providing free drinking water to the public. This model benefits companies by increasing brand engagement and enhances community welfare by offering hydration in public spaces. Using secondary data from existing studies, reports, and case analyses, this paper examines the effectiveness, financial sustainability, and social impact of this innovative marketing approach. Findings suggest that ad-supported water distribution is a cost-effective branding tool that enhances consumer perception and corporate social responsibility. The study highlights the potential for businesses to align profitability with social good, making marketing more meaningful and sustainable.

Purpose: All-terrain vehicles (ATVs) are a significant source of rural injuries and deaths. Few studies have examined the best methods to improve adolescent ATV safety practices from the target audience’s perspective. The study’s objective was to explore youth’s thoughts regarding how they might be best reached and persuaded to ride ATVs more safely. Methods: Attendees of three ATV safety workshop sessions at the 2018 National FFA Convention answered provided questions after facilitated discussion. Qualitative analysis of responses was independently performed by three research team members, and differences in coding were resolved through an iterative process. Descriptive and comparative analyses of responses were performed. Results/Findings: 309 FFA members from 62 clubs participated (29 states). Almost all clubs stated that one reason most youth don’t ride ATVs safely is because of personal beliefs (e.g. inconvenient/not as enjoyable to ride safely). Almost three-fourths stated that an unsafe riding behavior young people would be most likely/willing to change was wearing a helmet. The safety behaviors that youth thought their peers would be least willing to change were traveling at lower speeds and not carrying passengers. Over one-half of the clubs stated that one of the best places to reach youth was at schools; the second most frequently mentioned was social media. Safety presenters that clubs felt youth would be most likely to listen to were peers and those just slightly older than the target audience. Other presentation groups frequently mentioned were crash survivors and those whose loved ones had been injured or died in ATV crashes. A variety of celebrities and authority figures were also suggested. Activities thought to be most effective at promoting safe riding were presentations with real-life injury examples including videos that might create a “fear factor,” and hands-on activities. FFA clubs responded that the least effective methods were lengthy, non-interactive presentations and printed materials with lots of facts/statistics. Practical Application: Youth have strong opinions regarding injury prevention information delivery, and what is likely to result in behavioral change. Our study provides important data regarding not only ATV safety information delivery, but other agricultural injury prevention messaging to youth as well.

Background: Scholars and students drawn to health research with underserved communities often are motivated by their commitment to understand and change poor health outcomes. Yet, they may have limited exposure to application and translation skills and struggle to convey the potential of their work to communities. Exposure to application and translation skills training can augment scholars’ and students’ existing skills to communicate with communities, local leadership, and practitioners. Objective: The intention of Research, Application and Translation Academy (RATA) developed by the Outreach Core of the NCI funded Native American Cancer Research Prevention Partnership was to provide and augment the understanding of application and translation processes and project-specific technical assistance to develop educational information in a range of media, research- informed policy briefs, and presentations. Methods: RATA framework uses a three- stage training approach: awareness through acceptance to adoption. The training is provided to research teams, ideally with community partners. Components include: 1) Overview of terms, steps to identify characteristics of a targeted audience, and review of communication venues, e.g., presentations, radio, newspaper, social media and policy briefs; 2) team-based practice in defining characteristics and motivations of specific target audiences, message design and local methods and trusted sources of communication; and 4) implementation of communication and message strategies; and 5) evaluation of outreach. Conclusion: RATA strengths include the use of team-based exercises, a review of effective and ineffective messaging, incorporating interactive technology platforms, project-specific technical support, and evaluation metrics. Challenges are leadership investment and understanding of the importance of non-scientific dissemination, and a tendency to not incorporate RATA skills or move plans to action. With the emphasis on steps to identify the target audience, tailor the messages, use locally effective communication strategies and action, RATA can contribute to conveying that the knowledge generated in health research can benefit communities. Citation Format: Carol Goldtooth, Andria Begay, Nicolette I. Teufel-Shone. Community focused research, application and translation academy for investigators [abstract]. In: Proceedings of the AACR Virtual Conference: Thirteenth AACR Conference on the Science of Cancer Health Disparities in Racial/Ethnic Minorities and the Medically Underserved; 2020 Oct 2-4. Philadelphia (PA): AACR; Cancer Epidemiol Biomarkers Prev 2020;29(12 Suppl):Abstract nr PO-048.

Background: Up to 35% of people who have contracted the acute COVID-19 virus are experiencing prolonged symptoms, now known as Long COVID (LC)1. Our data supports that living with LC significantly impacts one’s physical health and cognition, thereby affecting one’s psychosocial well-being (social relationships, emotional wellness, and space/time for fun and joy (leisure)). Our research team worked collaboratively with LC stakeholders (e.g., people with long COVID (PLC), caregivers (CG), health and social care providers (HSCPs), insurance and disability workers, employers, members of the public) and patient-partners to co-design and develop an evidence- and experience-informed ‘LC Education and Awareness Hub’ (www.LivingWithLongCOVID.ca) that aims to address LC care needs across the continuum (i.e., acute, in/out-patient, community). Relevance and target audience: In alignment with ICIC’s pillars of integrated care, the relevance of this work in a global context will help advocate for LC population health needs by helping reduce health disparities, platform the voices of people with lived experience, and highlight the benefits of co-design methods to identify common goals and values. This work also has the potential to increase workforce capacity and capability through collaborative and integrated approaches across the care continuum. This project aims to leverage LC-specific resources and supports towards target audiences (i.e., provider-, patient-, caregiver-, and public-facing) to help optimize integrated rehabilitation supports. Methods: 26 key stakeholders (n=12 PWLC, n-4 CG and n=10 HSCPs) were recruited to participate in 8 virtual co-design2 workshops (May to July, 2023). Participants were engaged in a series of brainstorming, discussion, and consensus-building activities using personas and journey maps as tools for data collection. Outcome(s): Four key areas were identified as needing to be addressed within the ‘hub:’ (1) education, (2) advocacy and public health messaging, (3) health and social care reform and care integration, and (4) peer support. Our group also brainstormed meaningful knowledge translation outcomes that will be mobilized and disseminated into practice to better support all LC stakeholders. The ‘LC Education and Awareness Hub’ and KT outcomes will be digitally housed online (www.LivingWithLongCOVID.ca). Conclusion: This research can raise awareness of LC globally, identify the network of integrated support needed for LC care provision, and address the specific needs of all LC stakeholders involved across the continuum of care. In alignment with the ICIC24 conference theme, our person-centered and patient-integrated approaches to this project creates more potential for this work to ‘make integrated care a reality’ for people living with, or supporting someone with, LC.

Background: Up to 35% of people who have contracted the acute COVID-19 virus are experiencing prolonged symptoms, now known as Long COVID (LC)1. Our data supports that living with LC significantly impacts one’s physical health and cognition, thereby affecting one’s psychosocial well-being (social relationships, emotional wellness, and space/time for fun and joy (leisure)). Our research team worked collaboratively with LC stakeholders (e.g., people with long COVID (PLC), caregivers (CG), health and social care providers (HSCPs), insurance and disability workers, employers, members of the public) and patient-partners to co-design and develop an evidence- and experience-informed ‘LC Education and Awareness Hub’ (www.LivingWithLongCOVID.ca) that aims to address LC care needs across the continuum (i.e., acute, in/out-patient, community). Relevance and target audience: In alignment with ICIC’s pillars of integrated care, the relevance of this work in a global context will help advocate for LC population health needs by helping reduce health disparities, platform the voices of people with lived experience, and highlight the benefits of co-design methods to identify common goals and values. This work also has the potential to increase workforce capacity and capability through collaborative and integrated approaches across the care continuum. This project aims to leverage LC-specific resources and supports towards target audiences (i.e., provider-, patient-, caregiver-, and public-facing) to help optimize integrated rehabilitation supports. Methods: 26 key stakeholders (n=12 PWLC, n-4 CG and n=10 HSCPs) were recruited to participate in 8 virtual co-design2 workshops (May to July, 2023). Participants were engaged in a series of brainstorming, discussion, and consensus-building activities using personas and journey maps as tools for data collection. Outcome(s): Four key areas were identified as needing to be addressed within the ‘hub:’ (1) education, (2) advocacy and public health messaging, (3) health and social care reform and care integration, and (4) peer support. Our group also brainstormed meaningful knowledge translation outcomes that will be mobilized and disseminated into practice to better support all LC stakeholders. The ‘LC Education and Awareness Hub’ and KT outcomes will be digitally housed online (www.LivingWithLongCOVID.ca). Conclusion: This research can raise awareness of LC globally, identify the network of integrated support needed for LC care provision, and address the specific needs of all LC stakeholders involved across the continuum of care. In alignment with the ICIC24 conference theme, our person-centered and patient-integrated approaches to this project creates more potential for this work to ‘make integrated care a reality’ for people living with, or supporting someone with, LC.

“Jastrow's Bistable Bite”: What happens when visual Bistable illusion meets the culinary arts?

A educação ambiental está entre os temas transversais que devem ser contemplados durante a escolarização. Uma maneira de abordar a educação ambiental é a interdisciplinaridade, relacionando os diferentes temas propostos pelos Parâmetros Curriculares Nacionais aos conteúdos formais de cada disciplina. No presente trabalho, foram realizadas atividades pedagógicas em aulas de química, com objetivo de relacionar a composição química de águas minerais comerciais, de diferentes marcas, aos elementos da tabela periódica, de modo a promover o ensino de química integrado à educação ambiental. O público alvo foram alunos do nono ano do ensino fundamental, com idades entre 13 e 15 anos de uma escola da rede particular do Rio de Janeiro. A metodologia consistiu na apresentação das características da água potável, seguida da análise de rótulos de águas minerais comerciais, sendo que os alunos deveriam identificar os elementos e substâncias presentes, com as respectivas concentrações. Os argumentos que embasaram a análise discente dialogaram com referenciais teóricos epistemológicos previamente selecionados, com base na transversalidade e interdisciplinaridade. Os alunos relataram que nunca tinham observado anteriormente o rótulo de uma garrafa de água mineral, e, após a prática, perceberam a quantidade de informações presentes no mesmo, que remetiam ao assunto estudado na aula sobre a tabela periódica. O professor norteou uma discussão na qual foi feita uma correlação entre o local da fonte de água e sua composição química, dando ênfase à importância da preservação das fontes naturais e da variedade de diferentes águas minerais existentes, relacionadas inerentes ao local no qual elas se encontram.

BackgroundMobile health (mHealth) provides a unique modality for improving access to and awareness of palliative care among patients, families, and caregivers from diverse backgrounds. Some mHealth palliative care apps exist, both commercially available and established by academic researchers. However, the elements of family support and family caregiving tools offered by these early apps is unknown.ObjectiveThe objective of this scoping review was to use social convoy theory to describe the inclusion and functionality of family, social relationships, and caregivers in palliative care mobile apps.MethodsUsing the Preferred Reporting Items for Systematic Reviews and Meta-Analyses extension for Scoping Review guidelines, a systematic search of palliative care mHealth included (1) research-based mobile apps identified from academic searches published between January 1, 2010, and March 31, 2019 and (2) commercially available apps for app stores in April 2019. Two reviewers independently assessed abstracts, app titles, and descriptions against the inclusion and exclusion criteria. ed data covered app name, research team or developer, palliative care element, target audience, and features for family support and caregiving functionality as defined by social convoy theory.ResultsOverall, 10 articles describing 9 individual research-based apps and 22 commercially available apps were identified. Commercially available apps were most commonly designed for both patients and social convoys, whereas the majority of research apps were designed for patient use only.ConclusionsResults suggest there is an emerging presence of apps for patients and social convoys receiving palliative care; however, there are many needs for developers and researchers to address in the future. Although palliative care mHealth is a growing field, additional research is needed for apps that embrace a team approach to information sharing, target family- and caregiver-specific issues, promote access to palliative care, and are comprehensive of palliative needs.

P162 - Developing a Food Production Record Template for Use as an Evaluation: Tool in School Lunchrooms