Abstract
BackgroundAlthough preference research finds its origins in consumer research, preference elicitation methods have increasingly attracted attention in different decision-making contexts in health care. Simulating real-life decision making is believed to be important during consumer preference elicitation.ObjectiveThe aims of this study were to compare the process of decision making between patients and consumers and to identify methods from the consumer research field that could be applied in patient preference elicitation.MethodsA narrative literature review was performed to identify preference elicitation concepts from a consumer context that could offer improvements in health care.ResultsThe process of decision making between patients and consumers was highly comparable. The following five concepts from the consumer research field that could effectively simulate a real-life decision-making process for applications in health care were identified: simulating alternatives, self-reflection, feedback-driven exploration, separated (adaptive) dual response, and arranging profiles in blocks.ConclusionsOwing to similarities in the decision-making process, patients could be considered as a subgroup of consumers, suggesting that preference elicitation concepts from the consumer field may be relevant in health care. Five concepts that help to simulate real-life decision making have the potential to improve patient preference elicitation. However, the extent to which real decision-making contexts can be mimicked in health care remains unknown.
Highlights
BackgroundDuring the last decade, there has been growing interest in patient perspectives and experiences in health care decision making [1,2]
Owing to similarities in the decision-making process, patients could be considered as a subgroup of consumers, suggesting that preference elicitation concepts from the consumer field may be relevant in health care
Comparing the Decision-Making Process for Patients and Consumers Table 2 presents the health care analogy in both individual and group decision-making contexts, alongside the steps defined in the consumer context [26]
Summary
There has been growing interest in patient perspectives and experiences in health care decision making [1,2]. Information about patients’ perceptions and tradeoffs has the potential to inform decision making on different levels. As patients are the end users of medical products, they are the utmost important stakeholder in the context of patient-centered health care and deserve to be involved in medical decision making [3,4]. Clinical evidence is scarce, resulting in high levels of uncertainty about treatment benefits. Preference research finds its origins in consumer research, preference elicitation methods have increasingly attracted attention in different decision-making contexts in health care. Simulating real-life decision making is believed to be important during consumer preference elicitation
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