Impression Management Theory as a Panacea for Public Budgeting Process

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Abstract
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This study employs impression management theory, i.e., data visualization tools, to understand public budgeting preparation better. Our study uses a powerful graphical technique, the DiGraph, to effectively allocate public resources for the greater good, where edges have a direction, indicating a one-way relationship between nodes. Based on the amount, the directed sub-graphs show which sub-resource cost and resource cost can be reduced, which sub-resource, resource, sub-activities, and activities can be dropped, and lastly, which objective is entirely/partially not achievable because of the significant cuts of funds from the government or funding agencies. Key Words: Public Budgeting, Impression Management Theory, Graph Theory, Budgeting Process, DiGraph

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