Abstract
Introduction From the mid to late Seventies imports virtually doubled their share of the British car market. The reasons for this have been subject to a number of enquiries (e.g.) and this article, therefore, restricts itself to an analysis of marketing strategy and, in particular, to the importance of the marketing mix in the UK.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
