Abstract
Ecotourists have become popular subjects for research. However, a lack of agreement on the definition of ecotourists continues to challenge progress in research on this group. Different authors frequently use different criteria, often mixing both supply-side and demand-side concepts. This study examines the impact of two operational definitions, one using a mix of supply and demand variables, the other using an approach where tourists self-define their identity. These two approaches are tested with the visitors to Taroko National Park in Taiwan. Some significant differences in the profiles of the two groups are observed; the study concludes that any definition of ecotourism should include reference to motivations, activities, benefits sought, and measures of environmental attitudes.
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