Implementation of generative artificial intelligence technologies in creative activities: development of a structural model of design thinking

Abstract

The subject of the study is systemic changes in the methodology of design thinking, taking place under the influence of the development and spread of generative artificial intelligence (AI) technologies in design and other creative industries. The purpose of the work is: analysis of modern research on the impact of generative AI technologies on creative industries, design and on design thinking; development of a structural model of design thinking to further explore the evolution of the methodology. The following tasks are set in the article: to analyze modern scientific publications regarding the essence, structure and content of design thinking; review research on the benefits and challenges of using generative AI in design processes; to develop a model that allows identifying and describing changes in key components of the design thinking methodology arising under the influence of widespread adoption of generative AI technologies. During the research, the following methods were used: analysis and synthesis of the content of technical, economic, philosophical, linguistic, historical scientific and methodical research on the problems of forming the conceptual apparatus of the design-thinking methodology and the use of generative AI in design processes; comparative-historical, retrospective methods; structural and logical analysis. The following results were achieved: the actualized need for a comprehensive research approach to analyze the multifaceted impact of AI technologies on design; the key advantages and challenges associated with the integration of AI into creative processes are identified; a structural model of presentation of the design-thinking methodology was developed in the form of four interconnected structural layers with subsequent decomposition of each of the layers into constituent elements. The conclusions highlight the depth and multifaceted nature of the changes taking place in design and other creative industries under the influence of generative AI and need further in-depth research. The developed structural model of the design-thinking methodology allows to decompose the complex creative process to a certain extent, laying the foundation for a comprehensive analysis of the evolution of the methodology and the systematic introduction of generative artificial intelligence technologies into design processes.