Abstract
In order to alleviate environmental pollution, many countries have launched a campaign to try to induce factories and other enterprises to reduce emissions of pollutants. One of the most important industries is the automobile industry, because automobile exhaust emission is one of the main causes of environmental pollution. So study the impacts of responding to environmental policy on the development of motor corporation, because it determines whether car companies are positive about environmental policy and the effectiveness of environmental policy. Through the review and summary of past literature, policy regulations and other information, as well as the analysis of the Toyota's development status and financial status. From the aspects of customers and enterprises, this paper explores the influence of policies on customers' intention to buy energy-saving cars and the influence of policies on enterprises' intention to research and develop energy-saving cars. Finally, the study finds that automobile companies' response to environmental protection policies has positive impacts on themselves
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