Abstract
Despite the critical importance of Digital Transformation, up to 95% of initiatives fail to deliver expected business benefits. This paper explores the role of Business Architecture practices in enhancing digital transformation success. Using an adapted Balanced Scorecard approach and a Structural Equation Model (SEM), we analysed survey responses from 129 industry practitioners using a Partial Least Squares (PLS) approach. Our findings indicate that effective business architecture practices significantly improve business alignment, efficiency, service delivery, and strategic outcomes, leading to successful digital transformation. The study also validates factors proposed by AL-Malaise AL-Ghamdi (2017) in the context of digital transformation. The paper presents an adapted conceptual model addressing discriminant validity issues in previous models and benefiting from the robustness of the Balanced Scorecard approach. The study concludes by highlighting the essential role of business architecture in driving digital transformation success.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
