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Abstract
Objective: This article studies the impact of Intar Radio, the first radio station managed by AI in Spain through a collaboration agreement with Futuri Media's Radio GPT. The objective of the study is to evaluate the impact of virtual voices created with AI on the audience and to determine whether this radio project can surpass in credibility and/or audience the data of other music-themed radio stations run by humans (Cadena 100, Los 40, Los 40 Classic, Cadena Dial). Methodology: A mixed research approach was adopted that combines active listening of the station with direct observation of the mobile application, the Intarradio.com website and social media posts. In addition, Eduardo Brey, sole administrator of Intar Radio, was interviewed to find out the objectives and motivations of the pioneering project in Spain. The results obtained indicate that, despite being present on digital platforms (www.radio.es), Intar Radio does not offer on-demand content, which limits its competitiveness compared to conventional radio. The artificial voice and the lack of spontaneous interaction do not meet the expectations of an audience looking for more natural experiences. The voice-overs denote monotony and an artificial timbre that does not achieve the emotional modulation of human voices. Limitation: As a limitation, the small size of the sample stands out, since the station began operating in April 2024 and, therefore, the analyses refer to the first three months of online broadcasting Contribution: This article attempts to fill the existing academic gap, characterized by the absence of studies focused on the application of Artificial Intelligence to the production of radio content, considering this new digital context relevant from a communicational approach.
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