Abstract
The Pandemic has had an unprecedented impact on online grocery shopping; the worldwide lockdown has made online grocery shopping a rigid demand for citizens. During the global pandemic, many online grocery shopping companies grew up rapidly to the enormous demand. Especially Instacart, the most developed company in online grocery shopping, gained huge success in late 2019. This article analyzes Instacart's strengths, such as the three algorithms, its weaknesses, and how it can grow sustainably after Covid-19.
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