Abstract
This study presents the results obtained from a survey intended to assess how consumer behavior towards perishable items is affected by discount policies and promotional strategies. To this aim, a survey was designed to investigate all the factors that, based on the findings of the scientific literature, can influence purchasing decisions. The survey was submitted to a sample of 496 consumers, randomly selected among the Italian population. From the results obtained, practical suggestions for the development of analytical and numerical models can be derived, thus allowing simulation and optimization of inventory management policies for perishable items, coupled with pricing policies aimed to minimize waste and maximise profit.
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