Impact of social media usage on students' academic performance before and during the COVID-19 pandemic in Sri Lanka
Purpose Restrictions imposed on freedom of movement and interaction with others due to the COVID-19 pandemic have had the effect of causing many people, especially students, to become addicted to social media. This study aims to investigate the effect of social media addiction on the academic performance of Sri Lankan government university students during the COVID-19 pandemic. Design/methodology/approach A convenience sampling technique was used to conduct a quantitative cross-sectional survey. The survey involved 570 respondents from nine state universities in Sri Lanka. The raw data from the completed questionnaires were coded and processed using SPSS for descriptive and inferential statistical analysis. Findings The findings of this study indicated that the overall time spent on social networking increased dramatically during COVID-19. Based on the results, this study found that there was no association between the time spent on social media and the academic performance of students before COVID-19 came on the scene. However, a significant association was found between the time spent on social media and students’ performance during the pandemic. The authors concluded that overblown social media use, leading to addiction, significantly negatively affects academic performance. Originality/value This study helps to understand the impact of social media use on the academic performance of students during COVID-19. Restrictions imposed by COVID-19 have changed the typical lifestyle of the students. Therefore, social media usage should be reassessed during the COVID-19 pandemic. The findings of the study will comprise these new insights, and they may well show how to adapt social media to contribute to academic work in meaningful ways.
- Research Article
- 10.9734/jesbs/2023/v36i121284
- Dec 18, 2023
- Journal of Education, Society and Behavioural Science
The research aimed to contribute to investigate the impact of social networking media on academic performance, health and social interactions in Oman. It is a causal study as it studied the impact of social media usage on academics, social interactions and health. The study area was University of Technology and Applied sciences, Nizwa. The period of study was from February 2023 to May 2023. The total population of students studying in University of Technology and Applied Sciences, Nizwa is 5692 A sample of 242 students were selected for the study from four departments. Samples were designed from students in each department by using proportionate stratified sampling. Primary data was collected online using Google form, with the help of a structured questionnaire in English and Arabic. The findings of the study revealed that the correlation between social media usage and health issues is 0.174. There is a significant relationship between social media usage and its impact on health. Social media usage contributes only 3% to health issues on the students. The correlation between social media usage and social interactions and behaviour is 0.264. 7% of the variation in social behaviour can be predicted due to usage of social media. It is proved that there is a significant relationship between social media usage and its impact on social interactions and behavior of students. The correlation between social media usage and academic performance is 0.271. Social media usage contributes only 7% to academic performance of the students. It is proved that there is a significant relationship between social media usage and its impact on academic performance of students, their health and behaviour. There is no significant relationship between gender, department, level of study and grade with the usage of social media.
- Research Article
10
- 10.2224/sbp.10797
- Oct 6, 2021
- Social Behavior and Personality: an international journal
We investigated the relationships between students' social media use, engagement, and academic performance, proposing that student engagement would mediate the social media use–academic performance relationship. Using survey data from 307 Chinese college students, we found that student engagement played a mediating role in the link between social media use and academic performance. In addition, the results show that the direct effect of social media use by college students on their academic performance was nonsignificant. Our results contribute to knowledge of the relationships between social media use, student engagement, and academic performance in a Chinese higher educational context. They also provide educators with meaningful implications for improving students' academic performance. Future directions for research are discussed.
- Book Chapter
4
- 10.4018/978-1-5225-9034-7.ch018
- Aug 13, 2019
This chapter examined the use of social media in libraries and impact on undergraduates. The study covers concepts of utilization of social media: benefits, impact, and challenges that affect the use of social media and academic performance of undergraduate students. The concepts generally implied that social media is the use of technology as the best medium to explore wide area of knowledge to produce positive impact on academic performance of students. There is a direct relationship between social media usage and the academic performance of students. It was recommended among others that awareness programs of use of social media platforms should be provided by the university and library to students; access to use of social media resources and services by librarians should be provided to students; educational forums that will facilitate group collaboration and discussion on academic performance should be promoted in universities; connectivity to social media network sites and internet should be improved to facilitate instant information search by students.
- Research Article
- 10.3126/njm.v11i2.68828
- Aug 20, 2024
- Nepalese Journal of Management
This study examines the impact of online gaming on the academic performance of Pokhara university business students in Kathmandu Valley. Academic performance of business students is the dependent variable. The selected independent variables are online games, social media network, time spent on social media, mobile phones, friends and people connection and internet addictions. The primary source of data is used to assess the opinions of the respondents regarding the impact of online gaming on academic performance of Pokhara university business students in Kathmandu Valley. The study is based on primary data with 123 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the significance and importance of online gaming on academic performance of Pokhara university business students in Kathmandu Valley. The study showed that online gaming has a positive impact on academic performance of business student indicating that playing informative online gaming leads to increase in the level of academic performance of business students. Likewise, the result also revealed that social media network has a positive impact on academic performance of business students. It means that use social media network helps in improving student’s academic performance. Moreover, time spent on social media has a positive impact on academic performance of business students indicating that more the time students spent on social media for the purpose, better would be the academic performance of the students. Moreover, mobile phones has a positive impact on academic performance of business students. It indicates that use of mobile phones helps in improving academic performance of business students. Further, the result shows that friends and people connection has a positive impact on academic performance of business students which means that connecting with friends and people through social media helps students to improve their academic performance.
- Research Article
1
- 10.47772/ijriss.2025.90400491
- Jan 1, 2025
- International Journal of Research and Innovation in Social Science
This study aimed to investigate social media’s influence on the academic performance of senior high school students. Specifically, aimed to identify the social media platforms that may influence the academic performance of senior high school students; determine the extent of influence of social media on the academic performance of senior high school students in terms of communication; social skills; and time management; determine the academic performance of senior high school students on their second semester of academic year 2024-2025 and assess the significant relationship between the extent of influence of social media to the academic performance of senior high school students. This study utilized a descriptive and correlational research design. The study was conducted in seven secondary public high schools offering senior high school programs in the Schools Division of Borongan City. Respondents of the study were chosen through stratified random selection. The researcher adopted a questionnaire with reference to the previous studies of Alomari (2019). Findings of the study revealed that Facebook shows the highest usage among senior high school students both for academic and social purposes. It is being followed by TikTok, Messenger, YouTube and Instagram. The study revealed the influence of social media to the academic performance of senior high school students in terms of communication, social skills and time management. From the result it shows that there is a high influence of social media to the academic performance of senior high school students in both communication and social skills. On contrary, average influence was evident to social media and academic performance of students in terms of time management. On the distribution of respondents in terms of academic performance, results show that most of the respondents belongs to Outstanding level (60.3%), followed by Very satisfactory level (33.5%) and Satisfactory level (6.2%). The results of the test of relationship between the extent of influence of social media and the academic performance of senior high school students reveal significant correlations that highlight the multifaceted role social media plays in education
- Research Article
1
- 10.26638/js.930.203x
- Aug 31, 2019
- SHILAP Revista de lepidopterología
<em>This study investigated to what extended do students used social media related to academic purposes and its impact on students’ academic performance. This study applied a qualitative research method through using of social media and academic performance of students’ questionnaire (SMAAPOS) adapted from Osharive (2015). The result showed that social media could be used as means of communication among students, and students to lecturer. The students also used the social media to get better understanding on the course taken. Then, the social media usage has impacted the students’ academic performance positively.</em> <strong><em>Keyword</em></strong><strong>s</strong>: Social Media Usage, Students Academic Performance (SAP), <strong> </strong>Impact.
- Research Article
1
- 10.5993/ajhb.48.3.5
- Jun 30, 2024
- American Journal of Health Behavior
Background: With the increased use of social media, it is also said to influences students' psychological health and academic achievement. It is also responsible for raising psychological issues, such as increased possibility of stress, anxiety, and depression. This study targeted the Chinese university students to investigate the impact of social media usage and psychological well-being on the academic performance of students. It also incorporated the catalytic role of smartphone addiction and phubbing which is the skipping of all the surrounding interactions to stay active on social media platforms. Method: Based on the study's focus, a quantitative research designwas implemented. In this regard, primary data was gathered for the evaluation of designed associations. The data was collected from 216 respondents and was incorporated into the regression analysis. Results: The results highlighted that positive and constructive use of social media and healthy psychological well-being are beneficial for enhancing the student's academic performance indicators but when the negative factors like phubbing prevail, this healthy relationship gets negatively disturbed. Implications: The present study hold immense theoretical and practical implications. Theoretically, this research enriches the literature regarding social media usage within the context of psychological health of university students. Practically, this study provides beneficial insights regarding the way social media is influencing academic performance along with psychological health of students.
- Research Article
144
- 10.1016/j.jtumed.2019.05.002
- Jun 14, 2019
- Journal of Taibah University Medical Sciences
Gender variations in social media usage and academic performance among the students of University of Sharjah
- Research Article
- 10.52152/801919
- Oct 19, 2025
- Lex localis - Journal of Local Self-Government
Social media has become an integral component of student life, shaping communication, collaboration, and learning patterns. While it offers opportunities for academic engagement, excessive usage may lead to distractions and poor academic outcomes. This study investigates the impact of Social Media Usage (SMU) on Student Academic Performance (SAP), examining how demographic factors such as gender, department, and program type influence social media behaviour. Additionally, it explores the use of statistical and machine learning approaches to predict academic outcomes and develop AI-driven dashboards for identifying at-risk students. A structured questionnaire was administered to 150 students across selected colleges, yielding 135 responses. After validation for completeness and accuracy, 80 responses were considered suitable for analysis. A Simple Random Sampling (SRS) technique was employed to ensure unbiased representation. Collected data included demographic information, social media usage patterns, and academic performance indicators. Correlation analysis was applied to identify associations, ANOVA was used to examine demographic influences, and linear regression was employed to assess predictive effects. Machine learning techniques were integrated to enhance predictive accuracy and uncover latent patterns in the data. The findings indicate that SMU has a measurable impact on SAP, with both positive and negative influences depending on usage patterns. Gender, department, and program type were found to significantly moderate the relationship between social media engagement and academic outcomes. Furthermore, the AI-driven dashboards successfully identified students at risk of underperformance, providing a visual and actionable tool for educators to implement targeted interventions. This study offers important insights for students and educators seeking to balance social media engagement with academic achievement. By combining traditional statistical methods with machine learning and AI-driven visualization, the research demonstrates a practical approach to understanding and managing the complex relationship between social media behavior and academic performance. These results can inform strategies for promoting effective social media use and supporting at-risk students in higher education settings.
- Research Article
10
- 10.24911/ijmdc.51-1600133225
- Jan 1, 2020
- International Journal of Medicine in Developing Countries
Background: Social media has been used for the past 10 years, by changing our way of communication, exchanging, and gathering information easily. The present survey was carried out to identify the prevalence of social media use among students at Qassim University, Qassim, Saudi Arabia. Additionally, this survey aimed to assess the impact of social media use on the academic performance of students and to compare social media use among medical and non-medical students. Methodology: All university students belonging to six medical and non-medical colleges were recruited. They answered a self-administered questionnaire, including socio-demographic information, and questions related to social media use. The majority of students either agree (41.3%) or highly agree (35.8%) that excessive use of social media is an issue affecting their academic life and 462 (43.6%) agree that social media distracts them from college. Results: The study included 1,060 participants. The prevalence of social media use among the study participants was 99.5%. There was a significant association between social media use and the grade point average of students (p = 0.001). It was found that participating in academic discussions on social media improved academic performance (53.3%). Also, 62.2% reported using social media to spread knowledge among their classmates. A high percent agree (41.6%) or highly agree (31.6%) that using social media for research purposes helped to improve their grades. Conclusion: Social media usage for academic purposes is high among Qassim University students. Most students were aware of its positive as well as negative influences on their academic performance.
- Research Article
3
- 10.32350/icr.03.03
- Jun 28, 2023
- Innovative Computing Review
The current study aims to find out the effects of social media sites on the academic performance of university students. Social media has been globally the major source of communication between individuals. Social media includes Cell phones, Facebook, Tick-talk, YouTube, Twitter, Myspace, Instagram, Skype, Tumblr, and many other social media platforms. Researchers all over the world have varied findings on the effect of social media on the academic performance of university students. The current study deployed a survey methodology by filling questionnaires from the respondents, regarding the usage of social media and its effects on the academic performance of students. For this purpose, two hundred students of the social sciences department enrolled in the BS program were the sample for the current study. Data were collected using an adapted questionnaire and for the analysis of data, AMOS Software version 24 was applied to develop a model. This model was developed to represent, the effect of social media on student academic achievement at the university level. The finding indicated study found that social networking media significantly affect the academic performance of university students. With this data, it is recommended that the administration must regulate the proper time usage of SMN by the students to save them from the destruction of excessive media usage.
- Research Article
266
- 10.1016/j.chb.2014.09.028
- Nov 18, 2014
- Computers in Human Behavior
Impact of social media usage on students academic performance in Saudi Arabia
- Research Article
- 10.4038/jbs.v7i2.61
- Dec 30, 2020
- Journal of Business Studies
This study attempts to examine the impact of use of social media on academic performance of students. Primary data was collected from sample of hundred and eighty students who were following degree of Bachelor of Business Administration programme in faculty of management studies and commerce, University of Jaffna from first year to final year. Use of social media is measured using different dimensions such as time duration, addictiveness, exposure and nature of usage, while overall Grade Point Average is used to measure academic performance of the students issuing structured questionnaires. Descriptive statistics, correlation analysis, multiple regression analysis and ANOVA test were employed to analyse collected data for the study. Result revealed that time duration in use of social media and addictiveness to social media have significant negative impact on academic performance of students, however, exposure to social media and nature of usage don’t have any significant impact on academic performance of students. Further, it was found that there is no significant difference in using hours of social media for educational and non-educational purpose among the students studying in different years. Finding of the study may lead the students to manage their valuable time spending in social media without negatively impact on their academic performance. The students may be encouraged to enhance their academic performance by using social media much more for educational purpose.
- Research Article
26
- 10.1016/j.ijme.2022.100625
- Feb 24, 2022
- The International Journal of Management Education
The influence of social media usage and student citizenship behaviour on academic performance
- Research Article
- 10.7176/nmmc.vol9515-23
- Feb 9, 2021
- New media and mass communication
Even if social media usage has become a common trend among university students in Ethiopia, only scant information is available about the pattern of usage and its relationship with the academic performance in this segment of the population. Therefore, the aim of this study is to assess impact of social media on academic performance of students at Universities in Amhara Regional State. For the purpose of the present investigation a descriptive cross-sectional design with quantitative data collection method was used. Multistage sampling technique was also used to select the study participants by stratified into academic unit and year of study. Data were collected by structured questionnaire. Descriptive and Inferential statistics like percentage, mean, t test, and Analysis of variance (Anova) were calculated. The study discovered that the use of social media had affected academic performance of students negatively. The findings show that there is a correlation between the students’ academic performance and their usage of social networks. Keywords : social media, academic performance, university student DOI: 10.7176/NMMC/95-02 Publication date: January 31 st 2021