Abstract
The present study proposes a media effects model to examine how stereotypes of African Americans might change as a result of media coverage of Barack Obama's election as the first African American President in U.S. history. The authors tested the model in panel studies of college students in China and the United States before and after Mr. Obama was elected. Among Chinese respondents, Time 1 knowledge about Mr. Obama and evaluations that U.S. media portrayed Mr. Obama positively predicted positive stereotype change. Among U.S. respondents, media use at Time 1 predicted positive stereotype change. The authors discuss implications of their findings for theories of media effects on stereotype change.
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