Abstract
Impact of marital status towards customer-centric measures in a Canadian ski resort is assessed. The perceptions of three marital groups were assessed using the importance-performance framework. The customer-centric measures included customer satisfaction overall repurchase intent, value for money, relationship quality and skiing service quality. Results indicate that for four of the five customer-centric measures, there were significant differences between the marital status groups. Overall, singles appeared to have the lowest perceptions of the customer-centric measures, whereas respondents living in partnership with children had the highest. The results of this research have implications for ski resort management as the three marital status groups appear to perceive the customer-centric measures quite differently between the respondents living in partnership with children and others.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
