Impact of Leader-Member Exchange on Innovative Work Behavior

Publication Date Jun 17, 2022


The main objective of this study is to test the impact of leader-member exchange on innovative work behavior while examining the moderating role of employee-based brand equity within the financial industry including banking and insurance companies in the Rawalpindi and Islamabad regions. Two hundred thirty responses have been collected through questionnaires. The results indicate that supervisory humor and humble leadership mediate the relationship between leader-member exchange and innovative work behavior. Also, the results demonstrate that employee-based brand equity moderates the relationship between leader-member exchange and innovative work behavior.


Innovative Work Behavior Leader-member Exchange Employee-based Brand Equity Impact Of Leader-Member Exchange Innovative Behavior Exchange Behavior Insurance Companies Supervisory Leadership Banking Companies Employee-based Brand

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No potential conflict of interest was reported by the authors. The conception and design of the study, acquisition of data, analysis and interpretatio...

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