Impact of Digital Marketing on Consumer Buying Behaviour

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In the rapidly evolving landscape of Digital marketing, understanding consumer buying behaviours is crucial for businesses aiming to enhance their market presence and drive sales. The study explores the intricate relationship between digital marketing strategies and consumer purchasing decisions, highlighting key factors the influence behaviour in the online marketplace. The research identifies critical elements such as personalization, social proof, and user experience that significantly impact consumer engagement and conversion rates. The types of research to specify whether the study is exploratory, distributed via college. This survey is used to measure consumer buying behaviour on consumer buying behaviour. Sample is selected on the basis of consumer buying behaviour. A total of 25 respondents at college students for the study. Furthermore, we analyse demographic variables, such as age, gender, and socio-economic status, to understand interact with digital marketing efforts. The findings campaigns that resonate with specific consumer segments can enhance brand loyalty and increase sales.