Immigrant Consumption Behaviors: A Systematic Integrative Review and Future Research Agenda

Abstract

This article explores the concept of “immigrant consumption behavior (ICB)” in the context of its holistic surroundings. The study investigated the current dynamics and scientometrics of the research field regarding immigrant consumption behaviors. Using an integrative approach employing bibliometric and content analysis, it scrutinized a collection of 224 studies from the Web of Science and Scopus databases to detect the field evolution, disciplinary distribution thematic map, and emerging trends in the ICB literature, as well as to forecast research directions. The results showed that ICB is a multi- and inter-disciplinary research area that experienced three phases of growth between 1989 and 2023: initiation (1989–2006), development (2007–2012), and consolidation (2013–now). The thematic analysis revealed five current trends, i.e., (1) the immigrant consumption behavior domain, (2) the demographic sub-groups of immigrants and related consuming products, (3) country-, region-, and cultural-focused studies, (4) the effects of culture and the acculturation process, and (5) the impact of urbanization. Each theme contains a number of sub-themes. Based on the current thematic evolution and keyword burst analysis, this paper suggests a number of critical research directions, comprising (1) observatory studies including remittances, China, ethnic minorities, lifestyle, inequality, urbanization, and food consumption; (2) context-based studies focused on socioeconomic, cultural, legal, and environmental factors; (3) studies based on compensatory and compromissory consumption behavior; (4) studies focused on sustainable and green consumption behaviors; and (5) studies regarding the behavior of specific demographic co-ethnic communities. The results have great implications for developing interventions and programs that can support immigrant populations in making appropriate consumption patterns and adapting to new cultural environments. The paper pushes forward the ICB investigation from individual empirical studies to synthesis-based research, which (1) provides an ample overview of the ICB literature, (2) identifies research priorities, emerging trends, and gaps, (3) proposes new research avenues for investigation, and (4) outlines expected contributions. The research contributes to a variety of disciplines through the provision of new knowledge, since ICB studies are multidisciplinary in nature. It also has numerous implications for policymakers and practitioners.