Immersion in cheers: Experiencescape, customer inspiration, and drink statues in craft beer tourism using PLS-SEM, IPMA, and ANN

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The rise of craft beer tourism (CBT) has become evident, but it has received less attention from the perspective of immersive experience. This study investigates the formation of immersive experiences in CBT by integrating the experiencescape and customer inspiration theory. This research first qualitatively identifies four core dimensions of immersion (environmental, sensory, interactive, and narrative–cognitive) and proposes emotional immersion as the outcome of inspired-to phase. Then, it quantitatively examines how two types of experiencescape (physical and interpersonal), as the antecedents of inspired-by phase, affect four immersive dimensions, which enhance emotional immersion and repurchase as the results of inspired-to phase. Further, importance-performance map analysis (IPMA) and artificial neural network analysis (ANN) are applied to emphasize importance of different dimensions of immersion. Besides, drinking status shows that tipsy status consistently outperforms drunken status in facilitating immersion. This study advances the understanding of immersion and highlights stimuli–immersion–consequence framework in immersive tourism.

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In this study, Artificial Neural Networks (ANN) analysis is used to predict the compression strength of polypropylene fibre mixed concrete. Polypropylene fibre admixture increases the compression strength of concrete to a certain extent according to mix proportion. This proportion and homogenous distribution are important parameters on compression strength. Determination of compression strength of fibre mixed concrete is significant due to the veridicality of capacity calculations. Plenty of experiments shall be completed to state the compression strength of concrete which have different fibre admixture. In each case, it is known that performing the laboratory experiments is costly and time-consuming. Therefore, ANN analysis is used to predict the 7 and 28 days of compression strength values. For this purpose, 156 test specimens are produced that have 26 different types of fibre admixture. While the results of 120 specimens are used for training process, 36 of them are separated for test process in ANN analysis to determine the validity of experimental results. Finally, it is seen that ANN analysis predicts the compression strength of concrete successfully.

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