Abstract
The importance of solving the problem of evaluation and management of foreign politicians’ images is justified. The content of the "image of the political leader of the advanced foreign country (PLAFC) in the minds of Russian citizens (RСs) concept is reviewed. The main "components" of these images, their formation peculiarities and RCs’ perception in information and telecommunication technologies development are described.
 Purposes and methods (technologies) of PLAFCs’ image-building management in the RCs’ minds, ensuring the stability of these images over time; "promotion" of information on the PLAFCs in infosphere; ensuring its visibility and accessibility for RCs, including World Wide Web, are studied from the positions of interest of various groups of an individual person and legal entity (Russian and foreign).
 Taking into account developing opportunities and the volume of usage of information and telecommunication technologies, the following issues were analyzed: change in the structure and characteristics of information about PLAFCs incoming to the RCs of fact; selection and usage of methods for controlling the composition and volume of incoming information.
 It is testified that in RCs’ minds the images of PLAFCs are for medwith thematic composition, content, tonality and volume of information about the PLAFCs previously accumulated and newly received; by information evaluation approaches of different categories of RCs, by their age, social and economic group, level and scope of education and some other factors.
Highlights
The rapid development of information and telecommunications technologies (ITCT) has significantly changed most Russian and foreign politicians’ business environment; conditions and results of their images perceptions by individual persons (IP) of different ages and social and economic groups
Features of image formation conditions of political leaders (PLs) advanced foreign countries (AFCs) of Russian citizens are high level of informational competition between different means of information about them to the RCs; considerable redundancy of information on these politicians in info sphere; multiple informational repetitions about the politicians in different sources, sometimes with different tonality; wide use of methods of "political advertising", political image management and so forth, including World Wide Web; the data intended for discreditation of politicians and/or their groups’ existence in infosphere
Under such circumstances an important role is played by ITCT enhancement, including the following; (1) improvement of hardware: PC, servers, laptops, smartphones, etc.; (2) improvement of software functionality, including "intellectuality" of search engines of the Internet, information repositories; (3) higher speed of access to information and traffic volumes in telecommunication networks, reliability of communication channels improvement; (4) general increase in volumes of information in the Internet resources, on social networks, on personal and office PCs and other devices
Summary
The rapid development of information and telecommunications technologies (ITCT) has significantly changed most Russian and foreign politicians’ business environment; conditions and results of their images perceptions by individual persons (IP) of different ages and social and economic groups. Features of image formation conditions of PL AFCs of Russian citizens are high level of informational competition between different means of information about them to the RCs; considerable redundancy of information on these politicians in info sphere; multiple informational repetitions about the politicians in different sources, sometimes with different tonality; wide use of methods of "political advertising", political image management and so forth, including World Wide Web; the data intended for discreditation of politicians and/or their groups’ existence in infosphere Under such circumstances an important role is played by ITCT enhancement, including the following; (1) improvement of hardware: PC, servers, laptops, smartphones, etc.; (2) improvement of software functionality, including "intellectuality" of search engines of the Internet, information repositories; (3) higher speed of access to information and traffic volumes in telecommunication networks, reliability of communication channels improvement; (4) general increase in volumes of information in the Internet resources, on social networks, on personal and office PCs and other devices. Machine translators make it possible to grasp the general content of the texts only, not with the details
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