Abstract
This study evaluated the proposal that the conceptual content processed during affective imagery determines the amplitude and pattern of physiological and subjective reactivity, the degree of concordance between these systems and the habituation rate of the elicited responses. Two groups of phobic Ss ( N = 12) received either response-oriented or stimulus-oriented imagery training and scripts. Imagery training involved shaping the post-imagery verbal report to include either response or stimulus information, and the content of the imagery instructions was also manipulated to emphasize either stimulus or response content, according to the training orientation. As predicted, Response group Ss showed greater physiological activity during imagery, slower habituation rates and greater concordance between physiological reactivity and subjective ratings of arousal.
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