Ideological rug-pulling: race, reds, and red herrings in Jordan Peele’s Us

Abstract

ABSTRACT Viewers of Jordan Peele’s 2019 Us are likely to approach the film expecting it to be about race. Undercutting current cultural orthodoxy about which marker of identity has priority, the story reveals itself instead to be about class, as doppelgängers emerge from underground to free themselves from the affluent originals allegorically oppressing them in a capitalist culture. In what Vera Tobin calls a “narrative rug-pull,” the revelation of the main character’s real identity invites viewers to reinterpret what they have seen and to rethink what their loyalties were and should be. Us thereby performs a rug-pull of a specifically ideological variety, as, prior to the reveal, viewers only make the specific interpretive assumptions they do because of deeper ideological ones. Where Tobin writes against the notion that cognitive biases are necessarily bad, since they can be deployed for aesthetic pleasure, I argue further that they can be weaponized in narrative to artfully combat ideological bias. There is untapped potential for rug-pulling to be used in ideology critique, though I end with some pessimistic caveats about the possibility of doing so in a capitalist culture.