Abstract

This quantitative research studies the identity of students at Mahasarakham University in order to prepare instruction in the subjects relating to personality and social etiquette requirements for leadership in the University's revised curriculum. It also aims to promote personality and identity development in accordance with Mahasarakham University's policy on desirable characteristics of graduate students. Data were collected using a self-report questionnaire given to students in years 1-5 from 18 faculties in 96 majors, totalling 6,117 respondents. This study was carried out using student's personality development policy related to Thai culture and tradition. In addition to curriculum goals, Thai universities also have responsibility for setting policy goals for students' personality and social development. This is in contrast to western university traditions where personal and social values are a matter of individual choice. The research findings were discussed in terms of self-concept, self-understanding and self-awareness. In conclusion, when comparing the identities of male and female students, it was found that male students expressed their identity or individuality more often than female students, and it was noted that the only identity that male and female students shared in equal measures was that of self-concept.

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