Abstract
As farm demographics change, it is important to create relatable, research-based safety and health materials, and deliver information via preferable methods. Three data collection methods (focus groups, surveys via National Agricultural Statistics Service, and face-to-face interviews) were administered to farmers in seven Midwestern states. Farmers were coded as retired, organic, residential/lifestyle, limited resource (<$249 K gross annual income), or large resource (>$250 K gross annual income). Issues addressed hazard perceptions, injury prevention measures, resource preferences and delivery, and preferred communication channels. Findings indicated that gender, age, and farming operation influence Personal Protective Equipment (PPE) use and communication preferences. Retired farmers and those with a higher percentage of income from farming are more likely to use radio as a communication medium. Research results will inform the creation of web-based, customizable educational materials for use by safety and health professionals and the public. Audio Public Service Announcements (PSAs) were recorded to reach farmers who indicated a preference for radio.
Highlights
Dynamic changes in farm demographics and practices are taking place across the U.S [1].Farming populations are getting older with an average age of 58.3 years in 2012 up from 57.1 in 2007 [2].In 2012, the number of farmers who have been on their current farm operations less than ten years was down 20% from 2007 and those farming less than five years was down 23% in the same period.Most U.S farms are still family owned with 75% selling less than $50,000 in agricultural sales and57% with sales of less than $10,000 per year
Significant findings discussed were used in the creation of tailored educational resources and messages
A 5th to 6th-grade level reading comprehension is recommended for healthcare patient education materials [32]
Summary
Dynamic changes in farm demographics and practices are taking place across the U.S [1].Farming populations are getting older with an average age of 58.3 years in 2012 up from 57.1 in 2007 [2].In 2012, the number of farmers who have been on their current farm operations less than ten years was down 20% from 2007 and those farming less than five years was down 23% in the same period.Most U.S farms are still family owned with 75% selling less than $50,000 in agricultural sales and57% with sales of less than $10,000 per year. Farming populations are getting older with an average age of 58.3 years in 2012 up from 57.1 in 2007 [2]. In 2012, the number of farmers who have been on their current farm operations less than ten years was down 20% from 2007 and those farming less than five years was down 23% in the same period. Most U.S farms are still family owned with 75% selling less than $50,000 in agricultural sales and. 57% with sales of less than $10,000 per year. Female-operated farms declined from 2007 to 2012 by 5.9% among principal farm operators with 91% of their farm sales in the
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