Abstract
ABSTRACT During the COVID-19 pandemic, recreation sites around the country experienced a rise in visitation numbers as residents looked for alternatives to staying home. The researchers hypothesized that the social and cultural changes associated with the pandemic have increased the level of visitor place attachment towards these sites. This research works to identify the level of connection guests have towards Arkansas State Parks (ASP) during COVID-19. Results from this study have shown that attachment towards ASP has grown throughout the pandemic and has increased the likelihood that these visitors will return to the site in the future.
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